Positioning | Direction | Promotion | Differentiation |
Brand Development | Public Relations
Market Definition, Segmentation and Ranking | TAM, SAM, SOM | Buyer Personas | Key Product Features and Functions | Key Value Propositions | Mapping of Personas – Product Features – Value Propositions | Sales and Marketing Themes | Competitor Matrix | Key Competitive Differentiators
Sales Enablement | Sales Decks | Product Sheets | Product Demo Support | Pricing Matrices | Sales Support Materials | Customer Case Studies | Customer Reviews | Customer Testimonials | Print Marketing | Event Support | Sales Outreach Plans | Channel Determination | Program Development & Support
Website Strategy | Website Optimization | Online Media | Demand Generation | Email Automation | CRM Support
Knowledge Expert Videos | Customer Videos | Explainer Videos | Review and Advice Sites | Social Media Content Calendar | Lead Generation Programs | In-Person Events | Social Channel Advertising | Search Advertising | Content Marketing | Content Marketing Materials | SEO Optimization | Paid Digital Advertising