Launch a 90-day GTM strategy and prepare your business for full market readiness.

Roller coasters and software implementation can be exciting or terrifying. Or both. Anyone who has ever bought software knows what an emotionally and operationally bumpy ride it can be. Why is that? What can software makers do about it?

Regardless of what and how you sell, your customers experience your brand through software. But it’s all too common for software to have ‘code bloat’. So why are software companies still piling ‘code baggage’ at the customer’s doorstep? And what can be done?

Salespeople work hard to get prospects to answer ‘Yes’ or ‘No’. But in B2B sales, especially software sales, there are more response options than this simple binary. More organizations (and individual salespeople) need to be equipped to handle ‘Maybe’ and ‘Not Now.’

Everything in a well-oiled marketing and sales ‘machine’ has one goal: winning new business. Unlock the full potential of your marketing department!

Are you exclaiming “I’m so great” to the beat of your own drumming?

Even though it can be a difficult, uphill pursuit to get your customers to agree to serve as a reference, the reward in the end is worth it!